09,Aug - Author Dan Summers
Google has released a new feature in Webmaster Tools that enables website owners to determine whether or not they have a manual action (penalty) on their site without having to guess. The tool can be found by clicking on the “Search Traffic” tab and then clicking on “Manual Actions”.
From a link profile standpoint, there are two main types of penalties that you can find here:
Site-Wide Matches: The more severe of the two types. “If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to your site” and it indicates that “Google has applied a manual spam action to your site.”
Learn more about Site-Wide ...
27,Jun - Author Steve Peron
Living in a post Penguin 2.0 world all webmasters, site owners, and SEOs should be aware of what their “Internal Anchor Text Ratio” is.
Like over optimized external links to a site, it is also possible for a site to get in trouble with Google’s algorithm if it uses too many internal links with keywords. It is rare, but it can happen. Also, knowing a sites “Internal Anchor Text Ratio” can shed light on why sometimes Google might change the search engine result title tag.
Crawl your target site with Screaming Frog & export “All Anchor Text”
The “All Anchor Text” export will also include outbound links so you need ...
09,Jan - Author Steve Peron
Finding your website traffic from Bing / Yahoo organic dropping dramatically can be alarming. What is one to do?
First Step: Don’t Panic!
There is always a logical explanation for everything – the key is knowing where to look.
Step Two: Start Looking
First thing is to determine the possible causes:
- Link Penalty
- On Page Optimization Penalty
- Untagged Paid Traffic
- Indexing Issues
I always recommend starting with “Indexing Issues” as it is the most likely problem compared to the other possibilities. We will save the other possibilities for another post.
Go to bing.com and search “site:samplewebsite.com” and take note of how many pages are in their index. If you notice a sharp drop off of the amount of pages indexed, or none at all, then you know this is your issue.
How to Check For Indexing Issues ...