27,Jun - Author Steve Peron
Living in a post Penguin 2.0 world all webmasters, site owners, and SEOs should be aware of what their “Internal Anchor Text Ratio” is.
Like over optimized external links to a site, it is also possible for a site to get in trouble with Google’s algorithm if it uses too many internal links with keywords. It is rare, but it can happen. Also, knowing a sites “Internal Anchor Text Ratio” can shed light on why sometimes Google might change the search engine result title tag.
Crawl your target site with Screaming Frog & export “All Anchor Text”
The “All Anchor Text” export will also include outbound links so you need ...
17,Jun - Author Cameron Davis
One of the things I notice is that when I read articles and blogs about Search Engine Optimization (SEO), a lot of them are written with the premise that the reader already has – at least – a basic understanding of SEO. And worse, many of them are written for people that would have to be pretty well-versed in SEO to even begin to understand them. From my own experience in talking to prospects/clients, I find that I spend a lot of time educating them in “SEO 101”. What companies like ours forget (and we’re probably guilty of it too, at times) is that: For clients – you know your business better than we do. You know all ...
14,May - Author Cameron Davis
Anyone want to guess what this blog might be about? If you said “Content” – you are correct. When it comes to websites, there are really 3 main elements you should be thinking about in terms of content: written, visual and aural. For the purposes of keeping this blog reasonably short – I’m just going to talk about “written” today.
From an SEO perspective, written content is definitely the most important of the three. The question is then, “How do I know if I have good content?” And, “What can I do about it if I don’t?” Determining if you have good content is a tough question to answer. However, there are some steps you can take to get a subjective answer, and ...