SEO Basics

Guide: Finding Your Website’s Internal Anchor Text Ratio

27,Jun - Author

Living in a post Penguin 2.0 world all webmasters, site owners, and SEOs should be aware of what their “Internal Anchor Text Ratio” is.

penguin 2.0

Like over optimized external links to a site, it is also possible for a site to get in trouble with Google’s algorithm if it uses too many internal links with keywords. It is rare, but it can happen. Also, knowing a sites “Internal Anchor Text Ratio” can shed light on why sometimes Google might change the search engine result title tag.

Step 1:

Crawl your target site with Screaming Frog & export “All Anchor Text”


Step 2:

The “All Anchor Text” export will also include outbound links so you need ...

Search Engine Optimization… in Layman’s Terms

17,Jun - Author

Layman's SEOOne of the things I notice is that when I read articles and blogs about Search Engine Optimization (SEO), a lot of them are written with the premise that the reader already has – at least – a basic understanding of SEO. And worse, many of them are written for people that would have to be pretty well-versed in SEO to even begin to understand them. From my own experience in talking to prospects/clients, I find that I spend a lot of time educating them in “SEO 101”. What companies like ours forget (and we’re probably guilty of it too, at times) is that: For clients – you know your business better than we do. You know all ...

Content, Content, Content!

14,May - Author

Anyone want to guess what this blog might be about?  If you said “Content” – you are correct.  When it comes to websites, there are really 3 main elements you should be thinking about in terms of content: written, visual and aural.  For the purposes of keeping this blog reasonably short – I’m just going to talk about “written” today.

From an SEO perspective, written content is definitely the most important of the three.  The question is then, “How do I know if I have good content?”  And, “What can I do about it if I don’t?”  Determining if you have good content is a tough question to answer.  However, there are some steps you can take to get a subjective answer, and ...


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